News
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Why We Don't Ever Use Silicones In Our Products
Silicones: they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty amazing, right? Unfortunately they’re more cloud than silver lining. WHAT IS SILICONE? Silicones are a huge family...
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Using plant extracts in natural haircare
Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we...
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Banish damaged hair and split ends
We all need a little extra TLC from time to time. Your hair is no different. Our Intensive Care Leave-In Conditioner comes charging to the rescue of hair in need, to...
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Noughty Secrets. Frizz Fighting.
Triumph in the battle against frizz and flyaways. We are all too familiar with the fight against frizz. We lust over smooth, shiny, tamed locks, but sadly our hair has...
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Love Your Extensions for Longer with Noughty
Why do we always want what we haven’t got? Whiter teeth, a peachier bum, healthier hair? Today, there are beauty solutions for it all and hair extensions and wigs are...