Wave Hello Shampoo is formulated without Sulphates (Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLES)) that are regularly used in conventional haircare. SLS and SLES are known to be be drying, scalp-irritating, we want to ensure you get optimum performance and result but with mild formulas. Instead, our shampoos' performance is driven by an innovative blend of botanical cleansers (surfactants) derived from coconuts* such as Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Sodium Lauroyl Sarcosinate. These mild and gentle cleansers are kind to all curly hair types, yet power packed to attract surplus oil and dirt, meticulously eliminating impurities from the hair ensuring easy rinsing with water.

Intensely hydrating and replenishing actives such as avocado oil, known for it’s moisturising and nourishing properties, in combination with nutrient dense and naturally hydrating Sea botanicals such as Sea Moss (Carrageenan) which contain a bounty of vitamins, minerals and antioxidants - a natural film which can help bind and lock in moisture, provide curl definition and hydration for beautiful curls. Together these can improve delicate and drier hair shaft and cuticles and support less breakage for curls. 

*source maybe changed from time to time to ensure natural resources are protected.

Surfactant Chemistry:
Surfactants are the primary cleansing agents in shampoo. They are molecules that have two ends: one that is attracted to water (hydrophilic) and one that is attracted to oil and grease (lipophilic or hydrophobic).
When shampoo is applied to wet hair the surfactants surround the oil and dirt on your scalp and hair. The hydrophobic end of the surfactant molecule attaches to the oil, while the hydrophilic end attaches to the water. When the shampoo is rinsed out, the water pulls the surfactants along with the oil, dirt, and other impurities, leaving hair clean, conditioned and refreshed.